The MoR is excited to be partnering with Kaleidoscope to host yet another XR possibility from the spectrum of other realities. Mark July 29th on your calendars as the launch date for The Fabric of Reality - an immersive fashion show that will remain in the MoR till July 2021.
Verizon Media’s Emmy Award winning immersive storytelling production house RYOT has partnered with Fashion Innovation Agency (FIA) at London College of Fashion, University of Arts London (UAL). The show has been designed to reveal a deeper understanding of design and designer stories. As an in-depth experience, it will be a first of its kind virtual reality fashion exhibition, with the scope to take audiences on a journey that explores the narrative behind the making of three top designers’ collections.
This event falls into what have been called “phygital” experiences, in recent times merging physical and digital experiences. With an exhibition room with sculptural garments and three portals representing each project’s ‘Storyworld’ or self-contained universe, the event attempts a fresh expression of the emotional reality of the sculptural garments.
The Fashion Innovation Agency has built a reputation for using emerging technologies to help designers change the way they make, sell and show their collections. RYOT has joined forces with like-minded partners to create The Fabric of Reality. A fashion show reimagining the current moment and the future of fashion, bringing a completely new and exciting dimension to the way that designers’ concepts are showcased to global. In preparation, designers have been paired with digital artists to dress the space in a style that matches both the audience and collection.
Designer-Artist pairs from the showcase include :
For those unable to catch the experience in VR, a live event with the designers inside the experience will stream at 18:30 BST on 29 July on Yahoo Style and HuffPost UK in 2D formats, and will also be available on VOD following the event.
*The Fabric of Reality project is being delivered by RYOT as part of Verizon Media’s broader XR programme, Verizon Media Immersive. Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation in a 5G world.